Moving to Madison, Wisconsin

About Madison, Wisconsin
Madison

Madison is the capital city of the U.S. state of Wisconsin and the county seat of Dane County. As of the 2020 census, the population was 269,840, making it the second-most populous city in Wisconsin after Milwaukee, and the 80th-most populous in the United States. Madison is named for American Founding Father and President James Madison.

Located on an isthmus and lands surrounding five lakes—Lake Mendota, Lake Monona, Lake Wingra, Lake Kegonsa and Lake Waubesa—the city is home to the University of Wisconsin–Madison, the Wisconsin State Capitol, the Overture Center for the Arts, and the Henry Vilas Zoo. Madison is home to an extensive network of parks and bike trails; it has the most parks and playgrounds per capita of any of the 100 largest U.S. cities and is one of five communities to have received a "Platinum Bicycle Friendly Community" rating from the League of American Bicyclists. Madison is also home to nine National Historic Landmarks, including several buildings designed by architect Frank Lloyd Wright, such as his 1937 Jacobs I House, which is a UNESCO World Heritage Site.

Residents of Madison are known as Madisonians. Madison has long been a center for progressive political activity, protests, and demonstrations, and contemporary Madison is considered the most politically liberal city in Wisconsin. The presence of the University of Wisconsin–Madison (the largest employer in the state) as well as other educational institutions has a significant impact on the economy, culture, and demographics of Madison.

As of 2021, Madison is the fastest-growing city in Wisconsin. Madison's economy features a large and growing technology sector, and the Madison area is home to the headquarters of Epic Systems, American Family Insurance, Exact Sciences, Promega, American Girl, Sub-Zero, Lands' End, Spectrum Brands, a regional office for Google, and the University Research Park, as well as many biotechnology and health systems startups. Madison is a popular visitor destination, with tourism generating over $1 billion for Dane County's economy in 2018.

Gender
Gender Madison Wisconsin Country
Female 50.5% 50.2% 50.8%
Male 49.5% 49.8% 49.2%
Gender

Household Income


Income Madison Wisconsin Country
Less than $10,000 6.1% 4.6% 5.8%
$10,000 to $14,999 3.8% 4.1% 4.1%
$15,000 to $24,999 7.2% 8.6% 8.5%
$25,000 to $34,999 8.2% 9% 8.6%
$35,000 to $49,999 11.8% 13% 12.0%
$50,000 to $74,999 18% 18.9% 17.2%
$75,000 to $99,999 13.7% 14.1% 12.8%
$100,000 to $149,999 16.8% 16.3% 15.6%
$150,000 to $199,999 7.1% 6.1% 7.1%
$200,000 or more 7.3% 5.2% 8.3%
Education


Education Madison Wisconsin Country
< 9th Grade 2% 2% 5.0%
9-12th Grade 2% 5% 7.0%
High School or GED 14% 30% 27.0%
Other College 16% 21% 20.0%
Associate's Degree 8% 11% 9%
Bachelor's Degree 32% 20% 20.0%
Master's Degree 16% 8% 9.0%
Professional Degree 4% 2% 2.0%
Doctorate Degree 6% 1% 1.0%
Household Income
Education
Race / Ethnicity


Ethnicity Madison Wisconsin Country
White 72.9% 80.6% 60.1%
African American 6.4% 6.2% 12.2%
American Indian 0.3% 0.8% 0.6%
Asian 9.1% 2.8% 5.6%
Hawaiian 0% 0% 0.2%
Other 0.3% 0.2% 0.3%
Multiracial 3.7% 2.3% 2.8%
Hispanic 7.2% 7% 18.2%
Race / Ethnicity